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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. Then reality strikes. But it is not insoluble.

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How to Conduct an Effective Job Interview

Harvard Business Review

JANUARY 23, 2015

As the employment market improves and candidates have more options , hiring the right person for the job has become increasingly difficult. Chris Smith and Chris Stephenson. Case study #1: Provide relevant, real-life scenarios to reveal how candidates think. Case study #2: Make the candidate comfortable and sell the job.

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How To Stephenson Stress Case Study 8
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