Case Study: Time for a Unified Campaign?
Harvard Business Review
MARCH 29, 2011
Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Palma Cay is Alegre's newest flagship hotel, and I think I can make it work with lower prices to the key travel agencies, tour operators, and online portals. I need help.".
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