HR Digest

JULY 1, 2021

During the 2008 global financial crisis (GFC), BCG and the European Association for People Management surveyed 3,400 executives, including 90 senior human resources leaders in more than 30 countries, to see how they were responding. A good way to start is by monitoring your Glassdoor reviews, social media channels, and more.

Media 111

Media Brand Crisis Skills 111

In the CEO Afterlife

APRIL 14, 2011

In the CEO Afterlife. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Human Resources. Main menu Home. Leadership. About John.

Price 100

Price CEO Brand Discount 100

N2Growth Blog

AUGUST 9, 2010

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

Blog 305

Blog Brand Depreciation CEO 305

In the CEO Afterlife

SEPTEMBER 3, 2012

Sure, it isn’t business as usual, and yes, every CEO has to make some moves to shore up sales and profits. CEO’s justify across-the-board cuts because they think it is fair. When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. It may be, but it isn’t smart.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

MAY 1, 2012

No doubt, many CEOs will try to replicate the principles that catapulted Apple to the most valuable company on the face of the earth. If the answer is “not many”, then your CEO has a whack of work to do because this is the culture that moves companies from the comfort zone to the magic zone. Will they be able to do it?

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

JULY 20, 2011

In the CEO Afterlife. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. Human Resources.

Advertising 155

Advertising Human Resources Brand Rogers 155

Marshall Goldsmith

FEBRUARY 8, 2018

Frances Hesselbein – Former CEO, Girl Scouts of America and Peter Drucker Foundation. Alan Mulally – Former CEO, Ford and Boeing Commercial Aircraft. CEO Magazine – CEO of the Year. Deepa Prahalad – Focused on design and emerging markets. Non-profit CEOs. Former CEO, Covestor and CircleLending.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

HR Digest

AUGUST 12, 2020

Ironically, even though Pinterest markets itself to women as a source of lifestyle inspiration, the company leadership team is male-dominated, and gender-biased attitudes are prevalent,” the lawsuit says. Pinterest logo on facade of social media startup headquarters campus building in SOMA neighborhood – San Francisco, California, USA.

COO 52

COO Company Chief Financial Officer Chief Operating Officer 52

CO2

JULY 31, 2012

The exact calculation of Klout scores is a bit murky, but your score can give you a quick barometer of your social media savvy and the quality of your content. Search firms and Human Resource departments are using Klout quite a bit now, and that’s reason enough to be aware of your Klout. Klout.com’s clout is growing.

Storytelling 92

Storytelling Human Resources Leadership Styles Content 92

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9% in the prior year). One more disheartening statistic shows that only 26% of those companies have at least one woman in an executive officer’s position (e.g.,

Press Release 113

Press Release Discount PR Directory 113

In the CEO Afterlife

JANUARY 30, 2012

These pundits command impressive social media audiences, and while it is gratifying that people are interested in their perspectives and insight, the ongoing leadership mania underscores the significant gap between principle and practice. Given my background is in business, I tend to think of leadership in a competitive context.

McCarthy 212

McCarthy Leadership Crisis Management Sports 212

Women on Business

DECEMBER 13, 2010

I know of the CEO of a company who takes Fridays off during winter as “personal ski days.&# I can’t see one. 2 Linda C Smith December 17th, 2010 at 3:17 pm This is an interesting article and interesting that this topic would come up with female leaders at Purdue. I’ve noticed that male leaders take time off.

Press Release 193

Press Release Discount PR Parcell 193

Strategy Driven

JUNE 1, 2018

Online marketing firms. Banking, insurance benefits, human resources, etc. Material published or broadcast in the media. CEO roundtables. Professional service firms, including lawyers, accountants, marketing, public relations, quality management. Internet solicitors and sellers. Website consulting.

Advice 50

Advice Library Seminar Webinar 50

In the CEO Afterlife

FEBRUARY 12, 2012

I didn’t think I was going to enjoy Kevin Murray’s new book on how top CEOs communicate to inspire, influence and achieve results. Prepare properly for public platforms – speeches, media and crisis handling. I have to be honest. Stand up to stand out – you need a point of view. Use the power of stories as the superglue of messages.

Fashion 197

Fashion Crisis Audience Entrepreneur 197

Chart Your Course

JANUARY 13, 2017

They need to be tech experts, navigating your cloud contact center , social media and customer management systems. According to research published in the Journal of the Academy of Marketing Sciences, coachability is the trait you are looking for in a sales team. You as the Leader and CEO. You are the linchpin of the company.

CFO 100

CFO Chief Financial Officer Team Ethics 100

Women on Business

JANUARY 23, 2011

As the CEO you have final say, but your employees can provide thoughts that you may have overlooked, which can actually add to your business plans. They will feel like you value their input, and take it into consideration when making decisions.

Press Release 100

Press Release Motivation Discount PR 100

Chart Your Course

FEBRUARY 18, 2013

In today’s tough job market, workers want to be sure their career has a future that fits into the changing economy. Over-the-top CEO salaries, mortgage fraud, environmental hazards and more contributed to a distrust of large corporations. Brands matter and being known as one of the best places to work is a sure way to lure talent.

Health Care 187

Health Care Education Brand Discount 187

Ask Atma

APRIL 13, 2012

Most startup and entrepreneurial pundits list three key roles in the development of a great new company: Developer – Tech guru (in a media or service company this is the person responsible for creating amazing content or the product). Distributer – Marketing guru ; this is the brain behind getting your product or service to the public.

CEO 94

CEO Operations Entrepreneur Development 94

Strategy Driven

DECEMBER 21, 2015

In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO’s and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?”.

Loyalty 50

Loyalty Open-book Customer Loyalty Ethics 50

CO2

AUGUST 1, 2012

The exact calculation of Klout scores is a bit murky, but your score can give you a quick barometer of your social media savvy and the quality of your content. Search firms and Human Resource departments are using Klout quite a bit now, and that’s reason enough to be aware of your Klout. Klout.com’s clout is growing.

Information 97

Information Tips Storytelling Content 97

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Main menu Home. Leadership.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

MAY 6, 2016

And for more than 100 years, the factory pumped out Heinz Ketchup and a variety of baby foods to markets in Canada and the USA. The media latched onto the story. Their tomato expertise caught the attention of the H. Heinz Company who erected a factory in Leamington in 1908.

Retail 100

Retail Restructuring Brand Ethics 100

In the CEO Afterlife

AUGUST 15, 2011

In the CEO Afterlife. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Some say beer marketers are savvy. Leadership.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

SEPTEMBER 19, 2011

In the CEO Afterlife. Is Social Media an Excuse for Brand Positioning Laziness? by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Thanks to social media, I’m re-engaged.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

Brand 260

Brand P&L Human Resources Brand Management 260

N2Growth Blog

DECEMBER 1, 2019

Needing a way to capture and document this event, I recruited Dan Evans , our Chief Marketing Officer , to join me on a journey that would span over 42,000 miles on four continents ( 11 countries total, including stops ) to interview and record sessions with experts in the science and art of leadership. The Netherlands.

Globalization 276

Globalization Leadership Conference Diversity 276

Harvard Business Review

JANUARY 10, 2012

It's rare to find a corporate human resources function that accelerates change by actively finding ways to help drive new strategies. In growth markets like Kenya and Malaysia, people needed to develop marketing and innovation skills. Growth market leaders learn from major markets, and equally important, vice versa.".

Globalization 15

Globalization Human Resources Diversity Long-term 15

Harvard Business Review

MARCH 8, 2013

With the storm still swirling over Marissa Mayer's decision to end telecommuting at Yahoo , Best Buy CEO Hubert Joly now takes center stage as the latest corporate leader to ax flexible work. While Mayer's announcement raised eyebrows, Joly's decision is actually much more momentous. At Best Buy, these results produced $2.2

Human Capital 17

Human Capital Short-term Long-term Human Resources 17

Harvard Business Review

FEBRUARY 12, 2018

The usual response is for the CEO to huddle with his or her legal counsel and communications team. The focus is typically on assessing legal risks and figuring out how investors and the media will react. Involve your head of marketing and human resources early. Don’t leave it to the lawyers.

Crisis 13

Crisis Supply Chain Brand Learning-by-Doing 13

Harvard Business Review

OCTOBER 29, 2013

Month by month, the job market keeps easing upward. But while they have been hunkered down waiting for the recession to pass, the job market has been changing. Now, recruiters proactively use social media to identify potential candidates instead of waiting for resumes to come in. Write a letter directly to the CEO.

Bottom-up 11

Bottom-up Seminar Career Marketing 11

Harvard Business Review

JULY 19, 2011

Like Samsung, we have found it critical to establish leadership in home markets first, we place a similar importance on mixing local and global talent, and we faced the same cultural integration challenges. These include forging new business strategies, marketing new products, and developing African growth strategies.

Venture Funding 13

Venture Funding Banking Participative Globalization 13

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

MARCH 8, 2013

With the storm still swirling over Marissa Mayer's decision to end telecommuting at Yahoo , Best Buy CEO Hubert Joly now takes center stage as the latest corporate leader to ax flexible work. While Mayer's announcement raised eyebrows, Joly's decision is actually much more momentous. At Best Buy, these results produced $2.2

Human Capital 10

Human Capital Short-term Long-term Human Resources 10

leaderCommunicator

NOVEMBER 27, 2012

Page Society survey of over 30 CEOs, communication professionals have what it takes to play a significant leadership role in our organizations. Siloed communication specialties [internal, external, media, marketing, etc.]. Expectations of CEOs are rising. For more on leadership, visit our CEO Resource Center:

Survey 157

Survey CEO Human Resources Resources 157

Harvard Business Review

SEPTEMBER 10, 2015

The former you can do with a few staffers and the CEO’s blessing, but the latter requires broad organizational support and ongoing effort. business units and functional groups like marketing or human resources set out “challenges” that they’d like employees to work on.

Venture Capitalist 8

Venture Capitalist Company Due Diligence Chief Information Officer 8

Harvard Business Review

JULY 9, 2014

While many human resources managers cite structural issues like the skills gap as a key explanation, recruitment strategy plays a crucially important role. But transparency can be a huge advantage from a recruiting perspective – especially if the company is offering compensation packages at the market rate or better.

Company 9

Company Tactics Open-book Audience 9