Harvard Business Review

APRIL 30, 2015

You’ll likely be asked to show that the return on the investment will be better than your company’s cost of capital. What is the cost of capital? “The cost of capital is simply the return expected by those who provide capital for the business,” says Knight. Further Reading.

Cost of Capital 8

Cost of Capital Cost Finance Discount 8

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MAY 4, 2012

Investors reward companies (such as Apple and Kimberly-Clark ) whose current performance or guidance for the future exceeds market expectations, and they punish companies (as they did Starbucks and Procter & Gamble ) whose performance or guidance fails to meet expectations. FD) constraints.

CFO 11

CFO Metrics Price Depreciation 11

Harvard Business Review

APRIL 16, 2012

Often citing the maxim that "cash is king", CFOs know that strategic cash can enhance shareholder value in various ways. As long as the CFO can stipulate that the company does not intend to repatriate the cash, it avoids the incremental tax that will be levied due to the territorial system of U.S. It can: Save Taxes.

Company 13

Company Cost of Capital Finance Long-term 13

Harvard Business Review

OCTOBER 15, 2013

At many companies the total cash investment in acquisitions, R&D, and fixed assets has not earned back its cost of capital after adjusting for the time lag in realizing incremental benefits. It was the first time a vice chair would be based in an emerging market. We are shifting our center of gravity.”

P&L 8

P&L Fixed Assets Charan Delegation 8

Harvard Business Review

OCTOBER 11, 2013

Competitive products came on the market, but none were as popular as the Express. Terranola’s market cap skyrocketed to $8.1 It seemed that many market players, notably Jeremiah Hughes, thought the Terranola story was too good to be true. As CFO, A.J. At the stock’s peak, nearly a third of shares were sold short.

Case Study 8

Case Study CFO Hedge PR 8