The Market Wants Apple to Unveil a Time Machine
Harvard Business Review
JANUARY 16, 2013
Bad quality control: MobileMe, antenna-gate. No advertising innovation: The "I'm a Mac/"I'm a PC" campaign ran for three and a half years without a refresh. In 2004, Apple's CFO, Fred Anderson, left the company. Yes, Steve Jobs actually unveiled a leather iPod pouch on stage. No iPad mini at all. Apple's is 13.
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