Mills Scofield

NOVEMBER 18, 2011

There is a big difference between “knowing that you can” and “deciding that you want to” and at Bettcher we use a toll gate product development process fashioned after Robert Cooper’s StageGate process. So into the “Scoping” stage we go and the learning begins.

Succession 70

Succession Industry Stage-Gate CFO 70

Harvard Business Review

JANUARY 16, 2013

Bad quality control: MobileMe, antenna-gate. In 2004, Apple's CFO, Fred Anderson, left the company. Yes, Steve Jobs actually unveiled a leather iPod pouch on stage. There are other markets waiting to be disrupted, for sure. Volatile stock: In 2008, under Jobs, the stock price dropped by more than 50%. No iPad mini at all.

Marketing 9

Marketing Stage-Gate Advertising Price 9

Harvard Business Review

MAY 27, 2014

The two were sitting on stage at Radio City Music Hall chatting about business-y stuff when the retired GE CEO made the suggestion, and I was a little surprised when the retired IBM CEO didn’t dismiss it out of hand. I’d be interested, Palmisano replied, but only “if Bill took the company private.”. Are today’s investors really that horrible?

Stage-Gate 8

Stage-Gate Strategic Planning Welch CFO 8