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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . In the retail category (e.g., By Guest Author Sean Geehan. For instance, let’s look at branding and positioning. I’m a living case-in-point.

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How AI Helped One Retailer Reach New Customers

Harvard Business Review

When Naomi Simson founded RedBalloon, an online gift retailer that sells personal experiences, she was pioneering the category in Australia. ” Simson wasn’t overconfident, but at this point, she felt like she knew every audience for experiential gifts that existed in the market, along with the most efficient ways to reach them.

Retail 8
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The Best Retailers Combine Bricks and Clicks

Harvard Business Review

Retail profits are plummeting. Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2 But before you dump all of your retail stocks, there are more facts you should consider. percent of retail sales in the first quarter of 2016. Stores are closing. Malls are emptying.

Retail 8
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. Forbes – #1 Leader in Retail. a holding company that operates seven distinct business. Operations Group Baring Private Equity. Telisa Yancy – Chief Marketing Officer at American Family Insurance. World authority on project management. ’ Game.

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Combining this with data on average spend per shopper enabled them to estimate a retailer’s sales , even before the company had recorded it themselves.

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Engaging Shoppers with Intelligent Stores

Harvard Business Review

For retailers, the future of shopping is here and many are scrambling just to keep up. Some retailers are responding with clever innovations. And we've all seen Apple apply IT to out-retail pretty much everyone else. But many retailers seem a bit overwhelmed. That is a battle most retailers will lose.

Retail 15
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Midsized Firms Can’t Afford Bad Bets

Harvard Business Review

The company was hell-bent on entering a new market but knew it had to automate its warehouse to do so. The malfunction caused major delays shipping toys to retailers. Not surprisingly, many of those retailers refused to pay when the toys finally did arrive, too late for the holiday season. Their ability to execute.

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