Marshall Goldsmith

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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Many marketers are creative or have deep functional expertise but lack general business training. For example, you don't want the CEO and CFO coming to you and saying, "You never justify why we're spending so much money, so we're cutting your budget." Have a thorough understanding of how the business runs.

Advice 107
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Gianpiero Petriglieri – Associate Professor of Organisational Behaviour at INSEAD , Director of the Management Acceleration Programme at INSEAD , medical doctor and psychiatrist by training. Canadian Coach of the Year, Rhodes Scholar, and an expert on leadership development and training coaches. Has trained over 2,000 coaches.

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People Skills

Marshall Goldsmith

You don’t get to be the CFO without knowing how to count, how to read a balance sheet, and how to handle money prudently. Who would you rather have as a CFO? ” I trained many generals that year. Behavioral issues become so important in upper management. Do you think you could find me one?”

Skills 114
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People Skills

Marshall Goldsmith

You don't get to be the CFO without knowing how to count, how to read a balance sheet, and how to handle money prudently. Who would you rather have as a CFO? I trained many generals that year. At the higher levels, all the leading players are technically skilled, smart, and up-to-date on the technical aspects of their job.

Skills 123