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The Sales Role Multinationals Need in Emerging Markets

Harvard Business Review

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines.

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

The conventional wisdom about strategy may be leading your company astray. Achieving coherence requires a sharpness of focus that few companies have mastered. In this unpredictable economy, traditional approaches to strategy are a luxury most companies cannot afford. by Paul Leinwand and Cesare Mainardi. Let’s go after it.”

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The Big Disconnect in Your Talent Strategy and How to Fix It

Harvard Business Review

ManpowerGroup found that 80% of companies lack a reliable picture of their total workforce. Their goal is to attract, engage, develop and retain employees – moving talent into, through and out of the organization. Consider the case of a fast-growing biopharmaceutical company.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. But where and how do you start? Integration is hard.

Media 8
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We Can't Agree to Disagree

Harvard Business Review

If your company is less aligned than, say, a competitor, they might reach the market faster, or spend less, or simply get more deals done and lock you out of the picture. That's why there's little pushback on pricing, obsolescence, or disappointing developers. At any stage of a company, you'll have competing priorities.

Brand 14
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

The UK will exit the European Union on March 29, 2019, and many companies are struggling to prepare for how it will change doing business there. There’s no template for how companies should change in response to Brexit. But that doesn’t mean companies shouldn’t start the work required to come up with a plan.