Harvard Business Review
MAY 2, 2011
Alignment matters because it decreases the amount of energy it takes to go from A to Z. While you may still get from A to C or even to K with some misalignment, you are living with friction and energy loss. That's why there's little pushback on pricing, obsolescence, or disappointing developers. the goals are aligned.
Harvard Business Review
FEBRUARY 12, 2016
Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. But where and how do you start? Integration is hard.
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