article thumbnail

We Can't Agree to Disagree

Harvard Business Review

Alignment matters because it decreases the amount of energy it takes to go from A to Z. While you may still get from A to C or even to K with some misalignment, you are living with friction and energy loss. We can measure it by how much energy it takes to do what we do, together. At that point, it becomes an energy drain.

Brand 14
article thumbnail

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

We built a Social Media Command Center, a high-energy, state-of-the-art engagement environment featuring dozens of wireless work stations, multiple collaboration rooms, and 18 HD monitors that display a wide variety of social feeds — all housed in a 6,200-square-foot workspace. How technology is changing the way we work.

Media 8