Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
Organizations that are clear-minded about where and how they participate in a market spend less on those capabilities that are not competitively differentiating. These organizations move in lockstep, because everyone understands what’s important. Companies today operate in a business environment that encourages incoherence.
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