Charan Ethics Execution Marketing 
Lead on Purpose
OCTOBER 23, 2009
This is the first book that teaches the ‘whats’ and the ‘hows’ of trust.&# – Ram Charan “After you turn off the projector, quit PowerPoint, and end your pitch, most deals come down to a simple question: Do you trust each other? Trust is the glue. Followers trust it’s the right direction.
Harvard Business Review
JULY 20, 2016
I led the global management appraisal practice of our own executive search firm, Egon Zehnder. against the average scores for those metrics from all the executives in our worldwide database. against the average scores for those metrics from all the executives in our worldwide database. What we found was an incredible paradox.
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