Chemicals Leadership Marketing Project 
Terry Starbucker
MAY 22, 2016
This is another installment of excerpts from my book manuscript of “More Human: A Journey To The Heart Of Great Leadership”. This excerpt tells two very contrasting stories about a job of leadership that is never, ever, easy – having to let people go. Why are you doing this – you don’t have a Marketing staff.
Marshall Goldsmith
FEBRUARY 8, 2018
I am very excited to announce the selection of the 100 Coaches in our pay-it-forward project! For those of you who haven’t heard of the project, here is a little back story. I made a 30-second video about the project for LinkedIn. Three iconic leaders inspired the 100 Coaches project. 100 COACHES.
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Joseph Lalonde
JUNE 1, 2018
It’s more than simply clumsy leadership. Demonstrate the leadership and clarity that will drive not only [your] own investment returns but also the prosperity and security of [your] fellow citizens.”. That’s much more motivating than saying, “I’m going to go to work today and I’m going to sell a can of chemicals.”
Strategy Driven
OCTOBER 25, 2013
My client (a different chemical company) later had a similar explosion. Prevention of leaks in customer information and losses in company market position. Crises can have many liabilities upon companies, including loss of profits and market share. Body of Knowledge. Crises of one sort can and will happen to every company.
Strategy Driven
SEPTEMBER 9, 2011
The logic of NPV is to project cash flows into the future and then discount those flows back into today’s dollars at a given cost of capital. Time after time, new initiatives and projects are rolled out with great fanfare only to end up abandoned and dubbed expensive flops. Net present value [NPV] is a case in point.
Harvard Business Review
FEBRUARY 8, 2013
The lure of establishing an organization that uses market mechanisms to achieve its mission is substantial. The men and women who choose this path have diverse expertise and job responsibilities: marketing, leadership development, communications, operations, new business development, purchasing. Some are recent graduates.
Harvard Business Review
OCTOBER 11, 2016
To achieve these goals, organizations are using more part-time, project-based freelancers to supplement their internal staff. Each year 40 high potential young leaders from around the globe come together and work in teams on projects like “How do we grow our business in the chemicals industry?”
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