Chief Information Officer Marketing Survey Technology 
Modern Servant Leader
DECEMBER 11, 2014
As the Chief Information Officer for the organization, it’s my unfortunate responsibility to support his behaviors. In fact, digital media – that everybody was talking about as a “marketing tool”, a “self-promotion tool”, a sales tool, a “grow your net worth” tool – these were actually leadership tools!
Harvard Business Review
NOVEMBER 22, 2017
And that means buying more new technology: IT organizations must adopt new platforms and processes and integrate services in new ways. Read More from DXC Technology: Is Your Company Adapting Fast Enough to Thrive in an Increasingly Digital World? Are IT organizations ready for the challenge?
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Lead Change Blog
AUGUST 22, 2018
The Deloitte 2018 Global Human Capital Trends Survey identified ten common themes that are keeping global business leaders awake at night and the overwhelming winner was the lack of alignment and collaboration at board level (the C-Suite). If not, you are not alone as only 54% of respondents to Deloitte’s survey cited being ready!
Harvard Business Review
APRIL 25, 2013
For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?
Harvard Business Review
APRIL 28, 2017
I’ve been surveying executives of Fortune 1000 companies about their data investments since 2012, and for the first time a near majority – 48.4% — report that their firms are achieving measurable results from their big data investments , with 80.7% of executives characterizing their big data investments as “successful.”
Harvard Business Review
AUGUST 13, 2014
For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration. And 83 percent of CIOs say that they need to align and interact with Marketing. (It
Harvard Business Review
AUGUST 29, 2013
However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur.
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