Christensen Levitt Management Technology 
Harvard Business Review
NOVEMBER 18, 2015
That’s no surprise, since Clayton Christensen co-founded our company in 2000, five years after his Harvard Business Review article with Joseph L. Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. The rest, of course, is history. ” I agree.
Harvard Business Review
JUNE 12, 2013
The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. To resolve these contradictions, we had begun pleading with students and clients to look for "jobs to be done."
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