Harvard Business Review
NOVEMBER 18, 2015
That’s no surprise, since Clayton Christensen co-founded our company in 2000, five years after his Harvard Business Review article with Joseph L. Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. The rest, of course, is history. ” I agree.
Harvard Business Review
JUNE 12, 2013
The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. To resolve these contradictions, we had begun pleading with students and clients to look for "jobs to be done."
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Harvard Business Review
OCTOBER 11, 2012
It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Covey, The Seven Habits of Highly Effective People.
Harvard Business Review
OCTOBER 3, 2011
In January 1980, Harvard's Ted Levitt wrote an article titled " Marketing Success Through Differentiation of Anything." Levitt argued that products were more complicated to consumers than most manufacturers considered. He pointed out that the basic product qualities (i.e., a phone needs to make a call) get a product to market.
Harvard Business Review
OCTOBER 11, 2012
It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Covey, The Seven Habits of Highly Effective People.
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