Christensen Levitt Marketing Technology 
Harvard Business Review
NOVEMBER 18, 2015
That’s no surprise, since Clayton Christensen co-founded our company in 2000, five years after his Harvard Business Review article with Joseph L. Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. The rest, of course, is history.
Harvard Business Review
JUNE 12, 2013
Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.
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Harvard Business Review
OCTOBER 3, 2011
The irrational behavior that Apple products provoke represents the piece of the product puzzle that only Apple has uncovered in the mobile-phone market. To understand why Apple's crazy culture is so important, it's necessary to revisit two of marketing's most important contributions. good terms and conditions, excellent delivery).
Harvard Business Review
OCTOBER 11, 2012
It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Covey, The Seven Habits of Highly Effective People.
Harvard Business Review
OCTOBER 11, 2012
It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Covey, The Seven Habits of Highly Effective People.
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