Christensen Marketing Operations Report 
Harvard Business Review
AUGUST 16, 2011
This is the essence of Groupon's declaration last week that it will remove the controversial accounting metric called Adjusted Consolidated Segment Operating Income (ACSOI) from its financial statements. Yet, the company reported ASCOI of positive $80.1 In fact, we are really losing a lot of money.".
Harvard Business Review
NOVEMBER 18, 2015
That’s no surprise, since Clayton Christensen co-founded our company in 2000, five years after his Harvard Business Review article with Joseph L. Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. One yes bears watching; two yeses is a standup moment.
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Harvard Business Review
DECEMBER 10, 2010
Jeffrey Dyer, Hal Gregersen, and Clayton Christensen identify five "discovery skills" that make for innovative mindsets: associating, questioning, observing, experimenting, and networking. The offering should at once communicate the candidate's individuality and appeal to a broader market. And that's something we can all toast to.
Harvard Business Review
JANUARY 30, 2013
In March 2000, Barron's reported that 51 Internet companies were burning cash so fast that they'd be broke by the end of the end of the year. In fact, Amazon was only operating at such a high burn rate because it could. That opportunistic approach to financial markets has defined Amazon since it went public in 1997.
Harvard Business Review
JUNE 10, 2014
One representative example: April’s Education Innovation Summit , where more than 2,000 people energetically discussed how technology and markets are charting the future of education globally. The transformation in education technology and markets is happening with the business leaders and money-men of higher education barely present.
Harvard Business Review
AUGUST 6, 2013
That''s partly because, as Clayton Christensen, Stephen Kaufman, and Willy Shih wrote in the 2008 HBR article "Innovation Killers," standard financial metrics make new investments look much less attractive than existing business lines. The Washington Post operated at a 9.2% Scripps 6.9% But that''s rare.
Harvard Business Review
DECEMBER 31, 2012
Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In particular, getting customers to market and sell for you. These approaches are often beyond the reach of traditional marketing mindsets and practices — that's why I'm addressing the CEO. Here's how.
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