article thumbnail

How Testbeds Can Help Us To Co-Create The Future

The Horizons Tracker

The late Clayton Christensen famously highlighted that consumers are not buying our product as much as they are hiring it to complete a particular job. Bunkered away in R&D labs they often fall into the trap of focusing almost exclusively on the technology they’re developing rather than on the customer need it should be meeting.

article thumbnail

How Innovative Trailblazers are Transforming Business

Skip Prichard

That’s what Brand Positive co-founder Sean Pillot de Chencey teaches in his book Influencers & Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Businesses. For more information, see Influencers & Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Preventing Disruption in 2017 Is Harder Than It Was When Christensen Coined the Term

Harvard Business Review

Disruption is a systemic problem: Clayton Christensen outlined in 1997 why it was so difficult for any individual business to defuse disruptive threats and embrace disruptive trends. They’ve read Christensen’s book The Innovator’s Dilemma. But the corporate innovators we’ve talked to all know that.

article thumbnail

On Tracking Transformational Trends

Harvard Business Review

That was the question I was wrestling with earlier this week when a multi-billion dollar Asian company asked for insight into the trends that could transform a core part of its business. Each external expert was asked to prepare a few thoughts about their perspective on the most critical transformational trends.

Trends 15
article thumbnail

How Technology Creates Jobs for Less Educated Workers

Harvard Business Review

Conventional wisdom holds that new technology requires highly educated workers. There is little doubt that new technologies have taken a heavy toll on less educated workers not only in manufacturing industries, but also in routine white-collar jobs. The Association argues that technology has made the LPN position obsolete.

article thumbnail

Breaking the Death Grip of Legacy Technologies

Harvard Business Review

Technologies like 3-D printing, robotics, advanced motion controls, and new methods for continuous manufacturing hold great potential for improving how companies design and build products to better serve customers. Why are older incumbent firms slow to adopt new technologies even when the economic or strategic benefits are clear?

article thumbnail

Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. the iPod disrupting the Walkman.