Cialdini Collins Innovation Technology 
Harvard Business Review
OCTOBER 11, 2012
Jim Collins, Good to Great: Why Some Companies Make the Leap.and Others Don't. Jim Collins introduced new rigor to the evaluation of business leadership in his instant classic Good to Great , with a research team reviewing "6,000 articles and generating 2,000 pages of interview transcripts."
Harvard Business Review
OCTOBER 11, 2012
Jim Collins, Good to Great: Why Some Companies Make the Leap.and Others Don't. Jim Collins introduced new rigor to the evaluation of business leadership in his instant classic Good to Great , with a research team reviewing "6,000 articles and generating 2,000 pages of interview transcripts."
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