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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

APRIL 13, 2023

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. By understanding these principles, individuals and businesses can learn to recognize when they're being influenced and how to persuade others ethically.

Influence 195
Influence Cialdini Books Ethics 195
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Givers give without expectation of immediate return.

Coaching Tip

APRIL 1, 2013

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. This tit-for-tat mode of operation can produce success, but it doesn't invoke the power of reciprocity and so fails to yield extraordinary success.". Nothing more, nothing less.

Social Capital 139
Social Capital Cialdini Mentor Incentives 139
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