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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. I frequently recommend this book to my clients — it packs a powerful punch to improve persuasion skills.

Influence 195
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The Law of Reciprocity

Coaching Tip

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". Cialdini spot market Wayne Baker William Morrow'

Cialdini 117
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Decision Making Scenarios

Coaching Tip

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". Nothing more, nothing less. Decision Traps” by J.

Cialdini 138
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Build a Simple System to Achieve Success

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. Baker explains, "The lesson is that we cannot pursue the power of reciprocity. Nothing more, nothing less.

System 147
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Givers give without expectation of immediate return.

Coaching Tip

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. This tit-for-tat mode of operation can produce success, but it doesn't invoke the power of reciprocity and so fails to yield extraordinary success.". Nothing more, nothing less.

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New Managers Shouldn’t Be Afraid to Express Their Emotions

Harvard Business Review

Confidence: powerful, assured, proud, significant, ready. Robert Cialdini identified six principles of persuasion that can be used in any setting. ” We take action when others are doing so, because there is social proof: “Everyone in our market is advertising this way.”