Cialdini Follow-up Planning Reputation 
Harvard Business Review
AUGUST 30, 2013
I wanted to introduce you two — you should follow up," he said. I assumed the intro from her boss would have paved the way for an invitation to present, but just minutes into our follow-up meeting, I realized she literally knew nothing about me and had no idea why I was there.
Harvard Business Review
AUGUST 30, 2011
Indeed, Mike had done a great job for me — but had never followed up to tell me he'd launched his own business. Or they may take the "high road" and profess a distaste for self-promotion, vowing that their reputation will speak for itself and quality will eventually triumph. Have you done business with him?"
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