The Law of Reciprocity
Coaching Tip
OCTOBER 8, 2014
This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". One of the most potent of the weapons of influence around us is the rule for reciprocation. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993).
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