The Law of Reciprocity
Coaching Tip
OCTOBER 8, 2014
This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". Baker explains, "The lesson is that we cannot pursue the power of reciprocity. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993).
Let's personalize your content