Harvard Business Review

JUNE 1, 2017

He was on a succession plan for the C-suite and was looking to strengthen his executive leadership skills. Becoming a Manager. 5 Things New Managers Should Focus on First. New Managers Need a Philosophy About How They’ll Lead. New Managers Don’t Have to Have All the Answers. You and Your Team Series.

Management 8

Management Cialdini Motivation Team 8

Harvard Business Review

OCTOBER 10, 2014

Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them. PILOT PROJECT: Another of the major methods of persuasion outlined by Robert Cialdini is the “principle of consistency.”

Cialdini 13

Cialdini Resistance Innovation Media 13

Harvard Business Review

JANUARY 26, 2015

Strategic planning? But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. In the early days of your business, almost any contract feels like a win. You may be willing to accept assignments outside your sweet spot.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8