Cialdini Planning Quality Reputation 
Harvard Business Review
AUGUST 30, 2011
Or they may take the "high road" and profess a distaste for self-promotion, vowing that their reputation will speak for itself and quality will eventually triumph. Other times, they'll self-deprecate ("she won't remember me") or shrink from perceived conflict ("he'll be angry I want something from him").
Harvard Business Review
MAY 16, 2013
Creating solid content reminds people of your new skills and knowledge (it''s hard to ignore it if they see links to your blog posts every day in their social media feed) and enables people to judge you based on the quality of the material you produce, not your past history or credentials. Career planning Managing yourself Networking'
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