Cialdini Planning Reputation Self-aware 
Harvard Business Review
AUGUST 30, 2013
But the best plan, of course, is to ensure we''re vigilant upfront about conveying our expertise — and that if we falter in an encounter, we move quickly to correct those misimpressions. Before you meet a new contact, make sure they''re aware of your background and expertise. Career planning Managing yourself Networking'
Harvard Business Review
MAY 16, 2013
But the fact that they weren''t aware of my new business meant I was losing out on referrals and potential clients. But you can avoid the problem entirely, a powerhouse group of researchers led by Jeffrey Pfeffer of Stanford and Robert Cialdini of Arizona State discovered, by having someone else do the bragging for you.
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