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Servant Leadership Observer ? November 2010

Modern Servant Leader

Book Says Servant Leadership Critical for Marketing Leaders. Know Your Social Media Hierarchy. Conference. Social Media. Servant Leadership Review: Battle Los Angeles Movie. Introducing the Modern Servant Leader Logo. What Does Your Twitter Follower Ratio Say About You? Sometimes You Must be a Nuisance. Collaboration.

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Doing Business in a Big Data World

Strategy Driven

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50
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Today's CIO Needs to Be the Chief Innovation Officer

Harvard Business Review

Enterprise IT as we have known it is rapidly becoming obsolete, and the traditional role of the CIO is increasingly irrelevant. Therefore, the CIO''s role must shift from protecting and defending the status quo to embracing and extending new innovative capabilities. Of course, not all CIOs will embrace their new role.

CIO 8
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The Real Power of Enterprise Social Media Platforms

Harvard Business Review

An unusual — and unusually rich — funding opportunity inspired researchers at MIT and several other top-tier research institutions to improvise a comprehensive multi-media proposal on a tight deadline. That''s largely accurate. But those pretty verbs obscure where the real action is taking place.

Media 8
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How to Create True Customer Advocates

Harvard Business Review

This may seem like a silly question, the answer being of course, the sales & marketing team. Marketing that''s based on customer advocacy and influence must keep this basic truth front and center. The most important thing you can bring to a dialogue with me is knowing my problems," says Patty Morrison , CIO of Cardinal Health.

PR 8
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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. Where do they shop? The internet. What don’t they like? Being pitched to. Insight Center.