Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
Examples of high-profile failed business collaborations are everywhere. The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. There [are] lots of co-opetitions.”. As management professors Adam M. Brandbenburger and Barry J.
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