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Why Your Company Should Partner with Rivals

Harvard Business Review

The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Stakeholders are scrutinizing the ways companies deliver value to consumers.

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Leadership Is About to Get More Uncomfortable

Harvard Business Review

They know more than ever, and you’re under pressure to share more than ever, too – 76% of global executives think it’s a good idea for their CEO to be on social media. Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

For example, in 2010, Corelio and Concentra, two European media companies, established Coldset Printing Partners, a joint venture (JV) for their newspaper printing assets. Benefits and risks of co-opetition. In the meantime, the JV has also started doing contract printing for third parties.

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Old Management Systems Stifle New Business Models

Harvard Business Review

Instead of using traditional tools to compete in an environment of clear customers, suppliers, partners, and competitors, we find ourselves in an era of “ Co-opetition.” ” Every modern business operates in a highly networked economic environment.