Collins Marketing Technology Uncertainty 
Leading Blog
DECEMBER 15, 2021
The Power of Pressure : Why Pressure Isn't the Problem, It's the Solution by Dane Jensen (Collins, 2021) What’s the most pressure you’ve ever been under? Emerging technologies, changing demographics, the data economy, automation, and other trends-the undercurrents of radical, systemic change-are crashing into each other. Blog Post ).
Harvard Business Review
OCTOBER 20, 2011
In our new book Great by Choice , Jim Collins and I pondered that question. Over the years, the CEOs of these companies faced massive technology disruptions, deep industry recessions, sudden collapses in demand, price wars, oil shocks — you name it. Markets down? Market hype? Competition severe? He did not care.
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