N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Coaching Tip

SEPTEMBER 16, 2013

Chief Executive Steve Ballmer plans to take Microsoft in a new direction by shifting the company from a focus purely on software, that is downloaded onto personal computers or on corporate computing networks, into something of a hybrid of rivals Apple Inc. High Performance Teams; A Competitive Advantage. and Google Inc.

Competitive Advantage 112

Competitive Advantage Chief Executive Officer Software Download 112

Leading Blog

JANUARY 16, 2023

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

Brand 288

Brand Advertising Marketing Strategy Competitive Advantage 288

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. The post Personal Branding Is Key For Gen Z In The Job Market first appeared on The Horizons Tracker.

Brand 81

Brand Marketing Self-aware Competitive Advantage 81

Leading Blog

APRIL 1, 2021

Rethinking Competitive Advantage : New Rules for the Digital Age by Ram Charan. The old ways of creating competitive advantage for your business—such as building moats to ward off competitors—have become dangerous. It's the most expensive, least productive thing companies invest in without even knowing it.

Books 261

Books Charan Competitive Advantage Leadership 261

N2Growth Blog

JANUARY 23, 2024

With experience working within the industry and advising today’s leaders in the space, I have witnessed firsthand the significant impact that highly innovative leaders can have on the growth and success of life sciences companies.

Execution 235

Execution Innovation Industry Motivation 235

The Horizons Tracker

JANUARY 2, 2024

Companies often embrace robotic technologies initially to cut costs through process innovation. However, this approach can be easily replicated by competitors, leading to a focus on competitive positioning rather than product development during the early stages of robot adoption.

Competitive Advantage 100

Competitive Advantage Business Model Innovation Cost 100

Lead Change Blog

FEBRUARY 26, 2020

Strategic talent management is the ultimate competitive advantage for today’s businesses. Feiner addresses just how crucial a Talent Mindset is to the success of your company, and provides actionable steps to take talent management to the next level. Good business is about knowing your people as well as your know your numbers.

Webinar 280

Webinar Talent Management Competitive Advantage Mentor 280

N2Growth Blog

MARCH 18, 2024

This allows companies to leverage these global executives’ unique skills and professional experiences, enhancing competitiveness. Each facet is instrumental in creating value, driving innovation, and ensuring sustainable growth in highly competitive markets.

Globalization 380

Globalization Execution Diversity Technology 380

Rich Gee Group

MAY 3, 2022

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Summary: Strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Eric Jacobson

OCTOBER 25, 2023

“Only you , as a senior leader, have the power to direct your company to continuous and sustainable success,” says Scott K. By reading the book, you'll learn how to ensure growth strategy is aligned at every level of your company, from boardroom initiatives to daily customer interaction. His book explains why that is true.

Competitive Advantage 112

Competitive Advantage Leadership Energy Micromanagement 112

The Horizons Tracker

APRIL 26, 2023

Research from the University of Vaasa suggests that social media can be a useful tool as it allows entrepreneurs to learn about foreign markets in a quick and easy way. “A company can use social media for exploitative learning, but also for exploratory learning to survive in foreign markets.

Media 103

Media Competitive Advantage Marketing Learning-by-Doing 103

In the CEO Afterlife

APRIL 24, 2017

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. The Campbell Soup Company has been doing more and more for decades. Nike began as a shoe company. Nike is a Do Less Better company.

Company 177

Company Apparel Competitive Advantage Long-term 177

Leading Blog

DECEMBER 4, 2020

a fairly notorious email encryption company both provoking concerns from the NSA but also putting privacy on the map as “the marketing gorilla of the Internet.” When I joined the company, it was late delivering the hardware/software card to the partner. I had just come off my first CEO assignment with Pretty Good Privacy, Inc.

Competitive Advantage 374

Competitive Advantage Engineering Open-book CEO 374

N2Growth Blog

JULY 8, 2022

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Leaders are working on efficiencies to offset these challenges. Why or why not?

Trends 368

Trends Agility CEO Chief Executive Officer 368

Leading Blog

MARCH 1, 2023

Some of the world’s biggest and most admired companies are already using Savaget’s research to transform the ways they do business. Behind-the-scenes stories and practical guidance offer us a blueprint for how we can all use good power to advance our careers, inspire our teams, improve our companies, and create healthier societies.

Books 294

Books Incentives Leadership Competitive Advantage 294

N2Growth Blog

JANUARY 23, 2018

That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. In contrast, other leaders focus so much on long-term strategies that they miss the opportunity to create competitive advantage by pulling the future forward.

Innovation 210

Innovation Strategy Competitive Advantage Incubator 210

Lead from Within

APRIL 6, 2023

To prepare, they must pay attention to changes and take action to ready their company. Therefore, it’s important for companies to prioritize diversity and inclusion in their hiring practices and create a welcoming and inclusive work environment.

How To 172

How To Diversity Competitive Advantage Teamwork 172

Leading Blog

OCTOBER 8, 2019

They see any economic change as a springboard for profitable growth and competitive advantage. We will instead show the market what we’re made of.”. To recession-proof their businesses, companies should be slowing down and allowing time to identify ways to be proactive, strategic, and future-focused. Assess the market.

Competitive Advantage 220

Competitive Advantage Agility Uncertainty Marketing 220

Brigette Hyacinth

APRIL 9, 2020

I am saddened to see so many companies quick to terminate employees—companies making profits, who don’t have to terminate staff and still choose to do so. Some companies have been extraordinary. Any effort a company is putting to keep their staff will go a long way in sustaining the culture and brand.

Company 115

Company Short-term Long-term Emotional Intelligence 115

Eric Jacobson

MARCH 12, 2024

Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition,” explains Rebecca Homkes , author of the new book, Survive, Reset, Thrive. And, companies that learn faster, grow faster.

Agility 116

Agility How To Uncertainty Competitive Advantage 116

In the CEO Afterlife

MARCH 21, 2016

Should every company be striving for the form of strategic advantage that has become the hallmarks of Amazon, Google and Facebook? Whether you sell information or cremation, the common thread for success is sustaining an advantage. The most successful leaders, leverage ‘fast company’ cultures to achieve competitive advantage.

Company 145

Company Brand Competitive Advantage Retail 145

Harvard Business Review

OCTOBER 18, 2023

Lack of speed has been troubling companies for decades. Slow-moving companies increasingly will find themselves fighting for relevance or, in some cases, pure survival — and leaders know it. Slow-moving companies increasingly will find themselves fighting for relevance or, in some cases, pure survival — and leaders know it.

Company 24

Company Competitive Advantage Marketing Power 24

Strategy Driven

OCTOBER 11, 2023

For small business owners, reducing operational costs is essential for the success of the company. With rising overhead expenses and competition from larger companies, it can be difficult to keep up with the ever-increasing costs associated with running a business.

Operations 97

Operations Cost Lean Manufacturing Outsourcing 97

The Horizons Tracker

NOVEMBER 5, 2023

This presents a considerable market for employers, as there are an estimated 70 million people across the United States “skilled through alternative routes” With labor markets tight, more and more employers are looking to skills-based hiring to find the talent they need.

Skills 103

Skills Competitive Advantage Long-term Diversity 103

Lead Change Blog

NOVEMBER 14, 2017

In the competitive marketplace, a leader has the challenge to lead an organization to help it achieve their goals. Every company is competing for market shares, customers, and suppliers. What is the purpose of the company? What does success means to the company? How do we best focus on strategy?

Strategy 213

Strategy Competitive Advantage Drucker Brainstorming 213

Eric Jacobson

SEPTEMBER 25, 2023

In Dream Big and Win , author Liz Elting shares the lessons she learned ― both the successes and failures ― while building a billion-dollar company from scratch. I have learned a great deal from listening carefully.

Reis 103

Reis Welch Competitive Advantage Drucker 103

HR Digest

APRIL 4, 2023

In today’s competitive job market, employers are continually looking for new and innovative ways to attract and retain top talent. These benefits go beyond traditional healthcare and retirement plans and can range from flexible work arrangements to company-sponsored vacations. What are non-traditional benefits?

Competitive Advantage 69

Competitive Advantage Cost Long-term Guidelines 69

Strategy Driven

DECEMBER 2, 2022

There is nothing worse than creating a product only to discover better and high-quality products in the market. Faster Marketing Time. You are left with more time to market when you can draft and design your product quickly. You are left with more time to market when you can draft and design your product quickly.

Productivity 102

Productivity Products Development Software 102

HR Digest

APRIL 3, 2023

It is no longer sufficient for companies to have a diverse workforce; it is equally essential to create an inclusive environment that encourages every employee to contribute their unique perspectives, skills, and experiences. A Diverse and Inclusive Workplace Offers a Competitive Advantage.

Diversity 105

Diversity Succession Competitive Advantage Reputation 105

Lead Change Blog

DECEMBER 23, 2019

AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” There are many examples of companies that have failed to extol the virtues of an AQ mindset.

Leadership 154

Leadership Leadership Styles Hotels Core Competence 154

HR Digest

OCTOBER 7, 2021

For the first time, a critical mass of companies are starting to view equity and inclusion as an imperative to attracting and retaining top talent. Companies have begun to take more proactive leadership roles in advancing equity within their organizations and in society more broadly. Adopt a skills-first approach to talent acquisition.

Diversity 122

Diversity Competitive Advantage Supply Chain Report 122

Strategy Driven

NOVEMBER 17, 2014

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 70

Brand Marketing Competitive Advantage Bottom-up 70

Six Disciplines

JANUARY 12, 2012

Slightly more than 20% of companies with no continuous improvement programs reported an increase in cash flow over the past year compared to more than 50% of companies with mature continuous improvement programs.

Competitive Advantage 82

Competitive Advantage Metrics Maturity Strategic Planning 82

Terry Starbucker

NOVEMBER 30, 2014

After all, it’s the nature of a business - going from Point A to Point B as quickly and efficiently as possible, to gain a competitive advantage and secure the market share necessary for success. We got the trifecta: A successful company, a happy workforce, and a fulfilled leader. EVERY time.

Welch 320

Welch Leadership Competitive Advantage Simon 320

Lead Change Blog

MAY 14, 2019

But the truth is that SEO is critical for the success of any modern business—and that includes recruiting and HR marketing firms. Many job applicants stumble upon exciting career opportunities in various companies via job listing sites. Your description can include the job details, location, company name, and a short call-to-action.

How To 218

How To Video Engineering Competitive Advantage 218

HR Digest

MARCH 8, 2024

While representation in both areas is necessary to build an ideal work environment, the majority of employees are more likely to be affected by the day-to-day attitude towards diversity that the company prioritizes. Not only do diverse leaders inspire growth but they have the insight necessary to find a new market as well.

Diversity 94

Diversity Examples Environment Metrics 94