Remove Company Remove Diversity Remove Hammer Remove Marketing
article thumbnail

Four Innovative Initiatives to Attract and Retain Diverse Women

First Friday Book Synopsis

Here is an article written by Tina Vasquez (Los Angeles) for The Glass Hammer, an online community designed for women executives in financial services, law and business. Visit us daily to discover issues that matter, share experiences, and plan networking, your career and your life.”

Hammer 89
article thumbnail

From Zipcar to the Sharing Economy

Harvard Business Review

However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize. One of my favorite classroom examples is GirlMeetsDress.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Branding Logic Behind Google’s Creation of Alphabet

Harvard Business Review

Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. Virgin has taken an entirely different tack from Starbucks by directly expanding its corporate brand into an incredibly diverse set of industries.

Brand 8
article thumbnail

A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. For the moment, this is good news for those companies still experimenting or piloting AI (41%).

Survey 11
article thumbnail

All Hail the Generalist

Harvard Business Review

Consider the Miami condo market, which has rebounded quite nicely since 2008 on the back of strong demand from Latin American buyers. But perhaps a slowdown in China, which can take away the "bid" for certain industrial commodities, might adversely affect many of the Latin American extraction-based companies, countries, and economies.

Hammer 20