Strategy Driven

JUNE 11, 2012

You know and recognize dozens of standard setters in your life – especially if these products or people are amazing and have your undying loyalty and especially if you proactively refer them. And it could also be your own brand loyalty. If you work for that company, you love it and vice versa. Reputation trumps price.

Customer Loyalty 72

Customer Loyalty Loyalty Reputation Seminar 72

Women on Business

DECEMBER 7, 2010

Being helpful comes with a price, and the price is more work. How much better would our interactions with companies become? Delighting customers doesn’t build loyalty. Will you make an exception and do this for me just this once? Could you look into this issue I’m having? Reducing the work a customer.

Press Release 170

Press Release Discount PR Compliance 170

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. ” and instead asking themselves, “What kind of loyalty do we want our customers to have , and do we want to have for our customers?” Those answers aren’t obvious.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

NOVEMBER 18, 2013

Many companies have become smart buyers, but many have become too smart. The typical request for proposal (RFP) has a bunch of standards about what has to be offered by the vendor, but far too little (or nothing) about what happens after the company takes ownership. The main goal of bidding is get the cheapest price.

Proposal 59

Proposal Price Long-term Customer Loyalty 59

Women on Business

JANUARY 12, 2011

a company that partners with leaders to help them develop the most critical skill in business – relationship building. Tanya energizes leaders to help them light the spark in their teams that results in: the proliferation of ideas and innovation,shorter cycle times, more collaborative environments, and high customer and employee loyalty.

Press Release 100

Press Release Discount PR Magazine 100

Coaching Tip

FEBRUARY 23, 2012

The companies that thrive and win as social enterprises will be those that do the most with their social connections. Just because all companies now possess the technological capability to hold social conversations with employees, customers and stakeholders, this does not mean we can automatically make these conversations valuable.

How To 110

How To Airlines Media Innovation 110

Strategy Driven

JULY 2, 2012

Your value judgments come from: How you feel about your company. You’ve placed a value on yourself that reflects in your selling skills, your attitude, your belief system, your truthfulness, and your ethics. Your personal reputation and your company’s reputation play a major role in the customer’s perception and judgment of value.

Reputation 50

Reputation Customer Loyalty Belief Systems Seminar 50

Harvard Business Review

NOVEMBER 28, 2017

Even in one of the most market-oriented societies in human history, it appears very difficult to make most people appreciate that ethical and profitable business practices do not fundamentally conflict. A firm with excessively high prices or poor quality products will lose business to competitors with lower prices or better products.

Company 8

Company Short-term Long-term Price 8

Strategy Driven

SEPTEMBER 6, 2013

This holds true for any company, institution and for any person. Any company or organization is like a tree. None of the limbs and twigs on each branch (staff-consultants) provide all nourishment required to breed a healthy tree (company). The Business Tree : Growth Strategies and Tactics for Surviving and Thriving.

Long-term 56

Long-term Budgeting Quality Consultative 56

Strategy Driven

JULY 1, 2011

This holds true for any company, institution and for any person. Any company or organization is like a tree. None of the limbs and twigs on each branch (staff-consultants) provide all nourishment required to breed a healthy tree (company). Price is often a deciding factor in buying. by Hank Moore.

Long-term 50

Long-term Benchmarking Quality Process 50

Strategy Driven

SEPTEMBER 10, 2012

Authenticity is not a specific characteristic – it is derived from the ethical, honest, and consistent actions of your total words and deeds. Leaders must prove their own authenticity and the authenticity of their company. A company needs TWO mission statements: One for the company and one for its salespeople.

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

Harvard Business Review

JANUARY 29, 2016

The New York City Department of Consumer Affairs (NYDCA) recently released a well-researched report documenting similar products having different prices based on the target customer’s gender. Target equalized the prices after the report was released, labeling the differential a “system error.”

Price 8

Price Market Segmentation Ethics Morale 8

Harvard Business Review

OCTOBER 7, 2014

The fans that the multi-billion dollar football machine depends on are suddenly having to defend their loyalty, and some are deciding they can’t. Indeed, in a family business, an unignorable moment may never be known outside the immediate family, although it impacts the whole company. Crisis management Ethics Leadership'

Company 11

Company Crisis Crisis Management Video 11

Strategy Driven

NOVEMBER 1, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. Juliano Howard T.

Brand 69

Brand Globalization Banking Long-term 69

Strategy Driven

MARCH 11, 2011

The company cried ‘case study’ from the very beginning, when it segued from the former Houston Natural Gas moniker. Any company or organization is like a tree. None of the limbs and twigs on each branch (staff-consultants) provide all nourishment required to breed a healthy tree (company). by Hank Moore.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57

Harvard Business Review

MARCH 15, 2011

Back when consumer choices were limited by which products got stocked on the local shelves, those characteristics did a pretty good job at drawing a straight line connecting where you live with, say, where you buy milk, how often and at what price. The limitations of place and space are no longer as relevant today.

Market Segmentation 14

Market Segmentation Marketing How To Price 14

Harvard Business Review

MAY 29, 2012

To many, the obvious candidate for measuring corporate performance is share price. A generation of economists, finance theorists, business school professors, and would-be governance experts has embraced the notion that companies exist only to maximize "shareholder value.". In effect it leaves the manager with no objective.".

Short-term 13

Short-term Long-term Objective Customer Loyalty 13

Harvard Business Review

AUGUST 28, 2012

For example, Tesco uses vast data sets culled from decades of customers' Clubcard use to make pricing decisions, influence shoppers to buy specific items, and build loyalty. Can anything be learned about shoppers who don't carry loyalty cards? Meet Your Company's New Chief Customer Officer. What about cash customers?

Retail 12

Retail Wireless Loyalty Chemicals 12

Harvard Business Review

MARCH 28, 2012

Rather than encumbering his company's offerings with DRM (digital rights management) to keep them from being copied, his post tells you how to illegally download them. "Do Given that a hit title for his company, Spiderweb Software , reaches merely toward double-digit thousands of sales, how does he manage to stay afloat? "I

Loyalty 9

Loyalty Software Download Customer Loyalty 9

Harvard Business Review

JANUARY 29, 2014

Going more granular, as Big Data does, offers even sharper ethno-geographic insight into customer behavior and influence: Single Asian, Hispanic, and African-American women with urban post codes are most likely to complain about product and service quality to the company. African-American women do not.

Merchandising 9

Merchandising Media Price Cost 9

Harvard Business Review

OCTOBER 11, 2012

We've been selling our privacy for a while now: We sell our privacy to the grocery store, when we allow loyalty cards to track each and every thing we purchase, in exchange for discounts on green beans and more. We can't determine the threshold or price for transactions we don't authorize. This is nothing new. Everyone has to go there."

Insurance 15

Insurance Discount Airlines Price 15

Harvard Business Review

MAY 1, 2017

Safeguarding your company in a complex world. The insurance, financial services, dating, and recruitment industries are all interested in the data, and few platforms would have launched or been funded if it weren’t for the prospect of monetizing their users’ personal data, which is the price we pay for anything that’s free.

Media 8

Media Self-aware Emotional Intelligence Analysis 8

Harvard Business Review

AUGUST 31, 2015

A seasoned CFO with a sharp mind and an abrasive style, Arthur had lost his job over a disagreement with his company’s new CEO. ” As a result, commitment to work is no longer the consequence of organizational loyalty. When I met him, long ago, he was picking himself up after a tough year. It is an expression of talent.

Long-term 8

Long-term Loyalty Uncertainty Banking 8

Harvard Business Review

MAY 2, 2018

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.

Marketing 8

Marketing Advertising Ethics Health Care 8

Harvard Business Review

OCTOBER 11, 2012

We've been selling our privacy for a while now: We sell our privacy to the grocery store, when we allow loyalty cards to track each and every thing we purchase, in exchange for discounts on green beans and more. We can't determine the threshold or price for transactions we don't authorize. This is nothing new. Everyone has to go there."

Insurance 8

Insurance Discount Airlines Price 8

Harvard Business Review

OCTOBER 24, 2011

I've written before about not-so-random acts of kindness that humanize companies and offer an uplifting alternative to a demoralizing status quo. Yes, success today is about price, features, quality — pure economic value of the sort that requires you to rethink your strategy and business models. What's your values proposition?

Uncertainty 14

Uncertainty Business Model Industry Airlines 14