Remove Company Remove Ethics Remove Merchandising Remove Price
article thumbnail

Do You Deliver Good Or Bad Customer Service? | Rich Gee Group

Rich Gee Group

It’s a high-end establishment, most of their prices are top dollar (even the sale items), but I like going there because they always have the best clothing. I wanted my money back – I had the receipt, I had the merchandise in perfect condition, and virtually everything in the store was on sale at that time. Bad Customer!

Licensing 333
article thumbnail

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Interview with Mark Schoenwald President/CEO of Thomas Nelson

Ron Edmondson

They may or may not be leading Christian companies, but they will be high-level leaders in successful organizations. Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. We both strive to honor God in all we do as we lead this company. Lastly, ask the consumer.

CEO 54
article thumbnail

Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. Aldi offers not just low prices, but convenience. How did this happen?

Retail 11
article thumbnail

Big Data’s Dangerous New Era of Discrimination

Harvard Business Review

Going more granular, as Big Data does, offers even sharper ethno-geographic insight into customer behavior and influence: Single Asian, Hispanic, and African-American women with urban post codes are most likely to complain about product and service quality to the company. But how should sophisticated marketers and merchandisers use them?