Rich Gee Group
JANUARY 4, 2011
It’s a high-end establishment, most of their prices are top dollar (even the sale items), but I like going there because they always have the best clothing. I wanted my money back – I had the receipt, I had the merchandise in perfect condition, and virtually everything in the store was on sale at that time. Bad Customer!
Harvard Business Review
JANUARY 12, 2015
Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”
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Ron Edmondson
JUNE 15, 2011
Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. We conduct focus groups and surveys to gain insight into the key decision drivers as well as candid feedback on product and pricing. The message is work ethic counts. Lastly, ask the consumer.
Harvard Business Review
OCTOBER 6, 2014
Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. Aldi offers not just low prices, but convenience. You might wonder how anyone can make money with such low prices. billion to $8.6
Harvard Business Review
JANUARY 29, 2014
But how should sophisticated marketers and merchandisers use them? Are there clever ways to raise prices, minimize access or otherwise manage those expensive older, single customers and high-maintenance, low-purchase young females? My point here is that these data are explicit, compelling and undeniable.
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