Ethics Innovation Merchandising Price 
Harvard Business Review
OCTOBER 6, 2014
Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. So with such a track record of strategic innovation, why has Tesco been blindsided by the hard discounters like Germany’s Aldi and Lidl?
Harvard Business Review
JANUARY 29, 2014
But how should sophisticated marketers and merchandisers use them? Are there clever ways to raise prices, minimize access or otherwise manage those expensive older, single customers and high-maintenance, low-purchase young females? to innovatively, cost-effectively and profitably segment/discriminate their customers and clients.
Expert insights. Personalized for you.
10 
Let's personalize your content