Harvard Business Review

JANUARY 12, 2015

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Ron Edmondson

JUNE 15, 2011

Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. We conduct focus groups and surveys to gain insight into the key decision drivers as well as candid feedback on product and pricing. The message is work ethic counts. Lastly, ask the consumer.

CEO 54

CEO Chief Executive Officer Learning-by-Doing Delegation 54

Harvard Business Review

OCTOBER 6, 2014

UK retail, like the rest of the developed world, is witnessing a few big long-term trends. Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. Everyone shops at Aldi. billion to $8.6

Retail 9

Retail Merchandising Discount Price 9