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Starting Your Own Business

Strategy Driven

There are several considerations when it comes to starting your own company. That is why it’s essential to ask yourself if you’re in the right mindset to take on the challenges that come along with owning a company. Your company probably won’t outsell your competitors in your first month of business, and that’s okay.

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How Do I Start Your Own Business?

Strategy Driven

For example, cars didn’t become popular until Ford found a way to make cars economical by building more efficient equipment. For example, if your ad spends cap is reasonable, you can consider running your ad. For example, using social media to promote a cruise line targeting people over the age of 55 is virtually pointless.

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Looking For Leadership

N2Growth Blog

As much as most companies don’t want to admit this, it is highly unlikely that you have anyone in your organization that has great leadership attitude and aptitude that hasn’t already been identified. I agree that actions speak louder than words and lead by example is a great way to generate committed followers.

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Big Companies Should Collaborate with Startups

Harvard Business Review

Campbell, the food company best known for its soups, is investing $125 million in a venture fund to help finance food startups, according to the Wall Street Journal. Other large consumer companies are doing the same. The largest 25 food and beverage companies contributed only 0.1% Set your company up for success.

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How to Make Sustainability Every Employee’s Responsibility

Harvard Business Review

Do you believe that sustainability is important for your company, but that it’s “someone else’s problem?” Unsurprisingly, carbon emissions by the world’s largest companies are increasing and only one third of the 600 largest companies in the U.S. TOSHINORI TARUI/Getty Images.

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Is Venture Capital Broken?

Harvard Business Review

Our research suggests that investors like us succumb time and again to narrative fallacies, a well-studied behavioral finance bias. The industry has unquestionably helped to support the formation of world-changing companies such as Microsoft, Cisco Systems, Google, Facebook, and countless others. Maybe that's just the way it is.

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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

If they don’t like a company’s product, or an experience they had, the whole world will know about it. Newer, hipper, more entrepreneurial and web-savvy companies, often founded and run by Millennials, naturally have a strong understanding and connection to younger consumers, who are, after all, their peers. Insight Center.