Zero-Based Budgeting Is Not a Wonder Diet for Companies
Harvard Business Review
JUNE 30, 2016
Such high-profile exposure has prompted more companies to view ZBB as a fresh “wonder diet” for achieving radical corporate leanness. Yet for all the promise of ZBB, many companies that try it soon grow disenchanted. It was apparent that others in the company shared this view. We have tried. Nothing worked.
9 
Let's personalize your content