Women on Business

JANUARY 11, 2011

According to author and thought leader Simon Sinek, people buy the “why.” While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. By Maribeth Kuzmeski Why do people do business with you? Many times it doesn’t seem clearly defined.

Press Release 167

Press Release Discount PR Marketing Strategy 167

CoachStation

MARCH 7, 2016

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. What – This is what the company does to fulfill that core belief. Sounds simple, but what Sinek found is that most companies do their marketing backwards.

Self-aware 146

Self-aware Ethics Tools Finance 146

Harvard Business Review

SEPTEMBER 12, 2014

Your company might not be as extreme as Jack Welch’s GE, which famously relied on forced rankings to cull weaker managers (a system still in use by more than half of Fortune 500 firms as of 2012), but chances are your company has given you a number that puts you in a specific spot on the employee continuum.

Performance Review 10

Performance Review Review Quinn Health Care 10