The Fine Line Between When Low Prices Work and When They Don’t
Harvard Business Review
MARCH 17, 2016
Winning with low prices is not merely a game of math in which you stay one notch below the competition; it is far more a game of culture and attitude. It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. The groundbreaking price war in the U.S.
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