The Heart of Sales | StrategyDriven
Strategy Driven
JANUARY 28, 2011
Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. Ives Sharon Drew Morgen Hank Moore Jamie P.
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