Competitive Advantage Drucker Innovation Marketing 
Lead Change Blog
NOVEMBER 14, 2017
In the competitive marketplace, a leader has the challenge to lead an organization to help it achieve their goals. Every company is competing for market shares, customers, and suppliers. As Peter Drucker said, “The best way to predict the future is to create it.” The purpose of strategy is to create a competitive advantage.
Tanveer Naseer
APRIL 1, 2014
From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. Think of Peter Drucker who topped the first Thinkers50 ranking in 2001.
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Harvard Business Review
NOVEMBER 2, 2016
In 1985, Peter Drucker made a hopeful case for an entrepreneurial society in which innovation and the creation of new businesses would more than compensate for job losses stemming from the retreat of manufacturing industries in the U.S. This “VUCA” environment rewards innovation but it also punishes failure more harshly.
Harvard Business Review
JANUARY 25, 2012
In 2001, Peter Drucker wrote in The Economist that "businesspeople stand on the threshold of the knowledge society. In this society, a company's competitive advantage will come from an historically underdeveloped asset: the ability to capture and apply insights from diverse fields.". It's a compelling argument.
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” Peter Drucker famously said that the point of a business was to create a customer. Posing that question continues to be a powerful way to catalyze important strategic conversations.
Harvard Business Review
NOVEMBER 5, 2014
Digital-first companies, such as Amazon, Facebook, Google, and Twitter, are amassing market share and capitalization, but only a few brick-and-mortar corporations (think Apple, Nissan, and HCL Technologies) have been able to change fast enough to catch up with their rivals. The Leadership Trap.
Harvard Business Review
NOVEMBER 5, 2014
Digital-first companies, such as Amazon, Facebook, Google, and Twitter, are amassing market share and capitalization, but only a few brick-and-mortar corporations (think Apple, Nissan, and HCL Technologies) have been able to change fast enough to catch up with their rivals. The Leadership Trap.
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