Lead Change Blog

SEPTEMBER 5, 2017

Marcella recaps, “Because of its role in enhancing collective capabilities like innovation, service quality, collaboration, and adaptability, compassion matters for competitive advantage. Shelley Row gives us some tips about how to take control of that storytelling.” Leadership and Storytelling.

Leadership Development 256

Leadership Development Development Leadership Storytelling 256

Harvard Business Review

AUGUST 10, 2015

Colvin’s primary argument is that there are some unique human capabilities, like empathy and storytelling, that will keep people employable even as automation chips away at the content of most jobs. In our highly competitive economy, managers may be too easily seduced by the apparent advantages of automation.

Competitive Advantage 8

Competitive Advantage Storytelling Airlines Human Resources 8

Strategy Driven

JANUARY 8, 2014

’ Use storytelling to build different scenarios about the future so you can imagine what the implications might be. EVALUATE how StrategyDriven gives you a competitive advantage. Remove self-imposed limits, even just for a moment, to discover new options. FREE COPY of a StrategyDriven Expert Contributor book †.

Strategic Planning 73

Strategic Planning How To Planning Competitive Advantage 73

Tanveer Naseer

JULY 26, 2016

More recently, executives have learned that creating a customer-centric culture can lead to a huge competitive advantage. Twenty years ago, corporate or business culture sort of just happened…good, bad or indifferent. In 2005, J. Kotter and James L.

Heskett 100

Heskett Kotter Mission Statement Competitive Advantage 100

Rajesh Setty

JUNE 13, 2013

Learn the fundamentals of storytelling: This is a MUST whether you want to be an entrepreneur or not but if you WANT to be an entrepreneur, mastering this art will give you a huge competitive advantage. Storytelling skills are not required just when you are on the stage or when you are giving an elevator pitch to someone.

Entrepreneur 55

Entrepreneur How To Brand Storytelling 55

Harvard Business Review

APRIL 13, 2018

So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. If your traditional communications strategy isn’t working, try hiring professional storytellers.

Press Release 10

Press Release Storytelling White Paper Magazine 10

Harvard Business Review

AUGUST 10, 2016

Therefore, creating a wide sense of belonging can become the competitive advantage for any company. Storytelling means two things. First, you, as the storyteller, care enough about your audience’s career journeys to show your own vulnerability and share your mistakes and successes. Show respect to everyone.

Diversity 8

Diversity Storytelling Competitive Advantage Chemicals 8

Harvard Business Review

AUGUST 13, 2013

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea — that the purpose of strategy is to achieve a sustainable competitive advantage. by Ty Montague.

Books 8

Books Emotional Intelligence Competitive Advantage Storytelling 8

Harvard Business Review

NOVEMBER 5, 2013

Needless to say, by the time the system was perfect enough to get into the market, we had lost most of our competitive advantage. Carl was a fellow- storyteller at this year’s BIF-9 conference. Of course we couldn’t show customers something that wasn’t perfect — it would affect their expectations and maybe ( horreur!

Information Technology 9

Information Technology Competitive Advantage Storytelling Engineering 9

Harvard Business Review

JULY 28, 2014

Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller. Learning by doing in recognition of the fact that sustainable competitive advantage is a quaint vestige of another time. That’s how your brand gets found. These stories are told with images, video and data.

Storytelling 8

Storytelling Brand Audience Marketing 8

Harvard Business Review

MARCH 15, 2017

“I would push for someone who has deep technical skills and who is business-savvy and a good storyteller,” says Feld. CIO directors should be capable of straddling business and technical worlds at the highest levels and acting as a connecting rod between the board and internal technical functions.

CIO 8

CIO Committee Technology P&L 8

Miles Anthony Smith

NOVEMBER 7, 2019

T Brand Studio Aside from partnering with big brand names, they use their authentic journalistic and storytelling approach to create custom content that is as compelling and fascinating as the rest of their journalism. You must clearly define your competitive advantage, authority brand, and voice.

Marketing 105

Marketing Content Audience Brand 105