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Are Appleā€™s Patent Wars a Marketing Strategy?

Harvard Business Review

Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case. Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. So why has Apple not sued Google?

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Viral By Design: Teams in the Networked World

Harvard Business Review

Dozens of systems and networks tell some of the stories about your firm. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Rapid Innovation/Move-to-Market Cycles. Yes, you can download an app for that! Common Operating Pictures.

Team 12