Harvard Business Review

JUNE 12, 2014

The first one is the marketing effect of IP litigation. And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years. At this point it seems reasonable to add patent litigation to Apple’s history of non-traditional marketing strategies.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

APRIL 2, 2012

Common Operating Pictures. Dozens of systems and networks tell some of the stories about your firm. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Rapid Innovation/Move-to-Market Cycles. None tell the whole story.

Team 12

Team Self-aware Media Download 12

Harvard Business Review

JUNE 21, 2013

In particular, expect it to challenge your conception of cybersecurity and your ability to deliver it in IoT-enabled digital networks, your commercial operations, and your partner ecosystems. This is a fast-evolving feature of the IoT, around which industrial equipment markets have not yet aligned.

White Paper 8

White Paper Policies Risk Management Competitive Intelligence 8