N2Growth Blog
APRIL 7, 2011
Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).
Chartered Management Institute
DECEMBER 16, 2011
But how are you going to leverage Social Media to improve sales, communicate that key message or get yourself a new job in the coming year? Companies are doing it, Government is doing it and so is the community and voluntary sector as well as individuals. You are not watching this post, click to start watching.
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Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten. Use social media.
Harvard Business Review
JUNE 12, 2014
The opening statements by Apple’s lawyer, Harold McElhinny, alleging that “Samsung copied the iPhone” and that “Samsung went far beyond the world of competitive intelligence and crossed into the dark side” were translated in a multitude of languages and displayed next to pictures of Steve Jobs, one of the most charismatic CEOs of all time.
Harvard Business Review
MARCH 31, 2015
The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media. With potential customers, your goal may involve making initial contact, establishing a brand presence, gathering competitive intelligence, or getting follow-up calls with relevant prospects.
Harvard Business Review
MAY 23, 2012
Understandably, the current media coverage is teeming with highly politicized arguments suggesting that politicians, regulators and commentators do not trust banks to be able to do so. How Competitive Intelligence Rules Encourage Cheating. Good risk management should take into account the risks of risk management, too.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
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